This October, I will be partnering with Vivaan Jewelry for a unique jewelry trunk show experience featuring the beautiful designs of Surbhi Pandya of Vivaan Jewelry.  Having been in the jewelry industry for over 30 years, I get so excited when I find a unique brand with such an intriguing story behind the designer and her inspirations behind her fine jewelry creations. 

Not only will we be featuring her extraordinary designs, but the event is centered around offering personal energetic gemstone readings, breathwork, Emotional Freedom Technique and a “Diamond Meditation”!  This creates a wondrous and personalized experience for our guests who get to be a part of how the energy of diamonds, gems, and jewelry are incorporated into the design and craftsmanship of Vivaan Jewelry.

Let me share insights into the designer and creator, Surbhi Pandya, who founded Vivaan Jewelry.

Vivaan Jewelry, founded in 2008 in New York City, represents a brand deeply rooted in tradition while maintaining a modern aesthetic that speaks to the desires of the contemporary luxury market. Known for its distinctive diamond pieces, Vivaan combines impeccable craftsmanship with ethical practices, making it a brand that offers more than just luxury—it’s an embodiment of purpose, passion, and a commitment to conscious consumerism. At the heart of Vivaan’s success is founder Surbhi Pandya, whose creative vision and dedication to ethical jewelry production have turned the brand into a global symbol of elegance and responsibility.

The Origins of Vivaan Jewelry

Vivaan Jewelry was born from Surbhi Pandya’s love for timeless beauty and her belief in the power of jewelry to tell personal stories. Having traveled extensively and studied various cultures’ artistry, Surbhi wanted to create a brand that honored the beauty of natural materials while focusing on ethical and responsible sourcing. Her desire was not just to design exquisite pieces but also to create a positive impact on the world by adhering to fair trade practices.

With this vision, Vivaan Jewelry emerged as a brand committed to both luxury and sustainability. From the outset, Surbhi ensured that the gemstones and diamonds used in Vivaan’s collections were ethically sourced, focusing on transparency in the supply chain, fair wages for workers, and environmentally responsible mining practices. This attention to ethical production set Vivaan apart from many other jewelry brands and resonated with conscious consumers who wanted their purchases to reflect their values.

A Commitment to Ethical Luxury

One of Vivaan Jewelry’s most defining features is its dedication to ethical sourcing. Surbhi Pandya made it a priority to work only with suppliers who adhere to fair trade and responsible mining practices. In an industry often associated with the controversial history of “blood diamonds” and exploitative labor, Vivaan’s commitment to ethical sourcing offers a refreshing alternative for consumers who want to make informed, responsible choices.

Diamonds, particularly rose-cut, old mine cut, and fancy-colored varieties, are a hallmark of Vivaan Jewelry’s collections. These diamonds are carefully selected not just for their beauty but for their ethical origins. By ensuring that these gems are sourced from mines that respect workers’ rights and environmental guidelines, Vivaan offers consumers a way to enjoy luxury with a clean conscience.

In addition to diamonds, Vivaan Jewelry incorporates a variety of other precious gemstones into its designs, each chosen for its natural beauty and energetic properties. Surbhi believes that gemstones hold unique energies that can influence the wearer’s mood and spirit. This philosophy ties into the larger vision of Vivaan, where beauty, craftsmanship, and a higher sense of purpose converge.

The Artistic Vision of Surbhi Pandya

As the creative force behind Vivaan Jewelry, Surbhi Pandya’s artistic vision is inspired by both the natural world and the intricacies of human emotion. Each piece of jewelry is a blend of traditional craftsmanship and contemporary design, resulting in unique creations that evoke a sense of timeless elegance. Her designs often draw from organic forms—flowers, leaves, and flowing water—imbuing the pieces with a softness and fluidity that make them feel alive.

Vivaan’s collections are not mass-produced; instead, each piece is meticulously crafted by master artisans who bring Surbhi’s vision to life. This focus on artisanal craftsmanship ensures that every piece is a work of art, created with attention to detail and a deep respect for the materials used. Whether it’s a pair of earrings, a pendant, or a statement ring, each piece from Vivaan is designed to make the wearer feel special, elegant, and connected to something greater than themselves.

Surbhi’s ability to combine artistic inspiration with ethical values has been a driving force in Vivaan’s growth. Under her leadership, Vivaan Jewelry has become known for its ability to create one-of-a-kind pieces that not only look beautiful but carry a deeper meaning. Whether it’s a wedding ring symbolizing eternal love or a necklace designed to channel positive energy, Vivaan’s jewelry is imbued with purpose.

The Role of Conscious Consumerism in Vivaan’s Success

In today’s world, where consumers are increasingly aware of the impact their purchases have on the environment and society, Vivaan Jewelry’s commitment to ethical practices is more relevant than ever. The rise of conscious consumerism has created a demand for brands that prioritize sustainability, transparency, and ethical responsibility. Vivaan Jewelry has successfully tapped into this movement by offering products that align with these values without compromising on luxury or craftsmanship.

For Vivaan, conscious consumerism goes beyond just sourcing materials responsibly. The brand also focuses on minimizing waste in production, using recycled metals where possible, and packaging its products in eco-friendly materials. These efforts demonstrate Vivaan’s holistic approach to sustainability, ensuring that every aspect of the business reflects its core values.

Vivaan’s success is a testament to the fact that luxury and sustainability can go hand in hand. As more consumers seek out brands that align with their values, Vivaan Jewelry has positioned itself as a leader in the ethical luxury space. The brand’s ability to offer beautifully crafted, ethically produced pieces has earned it a loyal following among those who want to make meaningful, responsible purchases.

For those seeking timeless elegance and a brand which reflects their values, Vivaan Jewelry offers the perfect balance of beauty, craftsmanship, and conscious consumerism. Through its exquisite designs and commitment to ethical practices, Vivaan continues to set new standards in the world of luxury jewelry.

Connect with Kat

Click HERE for more information on our October 9 event. Click HERE for our October 10 event. Click HERE for our private invitation. You don’t have to be local to our area to experience owning a beautiful piece of Vivaan Jewelry as I can connect with you to discuss your interest in their designs as we can ship anywhere in the U.S. You can call/text: 414.403.8700 or book a complimentary 30 minute discovery call on my online calendar on my contact page.