shop local

Kat’s Wisdom Corner: Why Supporting and Shopping Local Matters More than Ever!

by Kat Morrow

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Shop Local & Support Small Businesses

I have been a small business owner almost all my adult life.  Starting in my late 20’s, I became an entrepreneur when I opened a small chain of fine diamond and jewelry stores. I was always excited and appreciated meeting the many people in my community who visited and supported my business by making purchases and then recommending me to their friends and family.  Referrals are golden!

In turn, I also have focused on supporting and purchasing from local business owners in my area, whether it be a solopreneur working from home or showcasing their products at local markets, to seeking out other independently owned businesses and choosing them over bigger national chains. 

When you choose to shop local — whether it’s grabbing your morning coffee at the corner café, picking up a gift from a neighborhood boutique, hiring a local service provider, or working with your favorite Private Gemologist — you’re doing more than checking something off your to-do list. You’re investing in our community.

Here’s how shopping local makes a real difference:

More of Your Money Stays Here

Local businesses circulate more of every dollar right back into the local economy. That means stronger schools, better roads, and more local jobs.  You are investing in a family business to help support and nurture people in our own community. I’d rather support my family, friends and others in my local community than support a stranger I don’t even know.

You Support Local Jobs

Small businesses are big job creators! When you shop local, you help create and sustain employment for your friends, neighbors, and family members.

You Strengthen Our Community

Local owners – like me – care about our town. They sponsor youth sports, donate to causes, and often go the extra mile because this is their home, too.  They have a vested interest in the success of everyone around them.

You Keep Our Town Unique

Local shops, services, and restaurants give our community its one-of-a-kind character. When you support them, you’re helping preserve the flavor and personality of our town.

You Get Better, More Personal Service

Local business owners take pride in what they do and care about their customers. You’re not just another transaction — you’re a neighbor.  They take more to heart their reputation for fairness and integrity in doing business and protect this fiercely.

Let’s Keep Our Community Strong

Every time you choose local, you’re helping build a resilient, connected, and vibrant place to live and work. It’s not just a purchase — it’s a powerful act of community support.

Thanks for shopping local and for supporting me and my business. It matters!

Let’s connect! Contact me to get started!

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